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Bureau of Market Research

Prof AA Ligthelm

Prof AA LigthelmAcademic Qualifications

  • BCom 1970 University of Pretoria
  • BCom (Hons) 1972 University of Pretoria
  • MCom (cum laude) 1976 University of Potchefstroom
  • DCom 1984 University of Potchefstroom
    Title of DCom thesis An appropriate development strategy for South Africa.

Career

  • January 1971 – November 1983 Chief Economist, Bureau of Economic Research
  • December 1983 – August 1992 Manager Policy Research, Development Bank of Southern Africa
  • September 1992 – Present Professor, Bureau of Market Research, Unisa

Awards

  • 1985 Founders Medal of the Economic Society of Southern Africa for the best doctoral thesis.
  • 2001 Merit prize of the Faculty of Economic Sciences for research outputs.
  • 2003 Chancellor’s prize for research in the Faculty of Economic and Management Sciences.

Membership Of Scientific Associations

  • Economic Society of Southern Africa
  • South African Institute of Management Scientists

Academic Citizenship

  • Editor of the academic journal entitled Southern African Business Review
  • Serving on the Editorial Advisory Board of the journal entitled Development Southern Africa
  • Serves on the Editorial Board of the journal entitled International Retail and Marketing Review

Publications

Prof Ligthelm has produced 160 research outputs consisting of the following:

  • Contribution to books: 7
  • Articles in scientific journals: 30
  • Published research reports: 37
  • International conference presentations: 12
  • National conference presentations: 9
  • Other such as commissioned research reports: 65

A full list of publications are contained in the document

Fields Of Speciality

  • Marketing research
  • SMME and informal sector studies
  • Macroeconomic analysis
  • Economic impact studies
  • Sectoral economic development
  • Entrepreneurial analysis
  • International trade
  • Regional analysis and subregional growth
  • Empirical and case studies
  • Gambling research
  • Poverty and distributional issues
  • Labour and employment
  • Manufacturing development

Responsibilities

  • Management of the Economic Research Division
  • Liaison with BMR members
  • Liaison with press and public media
  • Networking with academic fraternity South Africa and international
  • Presentation of papers Local conferences and forums
  • Presentation of papers International conferences
  • Lecturing on marketing research subjects
  • Personnel management
  • Execution of commissioned research projects (often exceeding R1 million per annum)
  • Preparation of tenders for external clients
  • Project management to ensure the execution of projects within budgetary limits
  • Financial management and budgetary control