Bureau of Market Research
Prof AA Ligthelm
Academic Qualifications
- BCom 1970 University of Pretoria
- BCom (Hons) 1972 University of Pretoria
- MCom (cum laude) 1976 University of Potchefstroom
- DCom 1984 University of Potchefstroom
Title of DCom thesis An appropriate development strategy for South Africa.
Career
- January 1971 – November 1983 Chief Economist, Bureau of Economic Research
- December 1983 – August 1992 Manager Policy Research, Development Bank of Southern Africa
- September 1992 – Present Professor, Bureau of Market Research, Unisa
Awards
- 1985 Founders Medal of the Economic Society of Southern Africa for the best doctoral thesis.
- 2001 Merit prize of the Faculty of Economic Sciences for research outputs.
- 2003 Chancellor’s prize for research in the Faculty of Economic and Management Sciences.
Membership Of Scientific Associations
- Economic Society of Southern Africa
- South African Institute of Management Scientists
Academic Citizenship
- Editor of the academic journal entitled Southern African Business Review
- Serving on the Editorial Advisory Board of the journal entitled Development Southern Africa
- Serves on the Editorial Board of the journal entitled International Retail and Marketing Review
Publications
Prof Ligthelm has produced 160 research outputs consisting of the following:
- Contribution to books: 7
- Articles in scientific journals: 30
- Published research reports: 37
- International conference presentations: 12
- National conference presentations: 9
- Other such as commissioned research reports: 65
A full list of publications are contained in the document
Fields Of Speciality
- Marketing research
- SMME and informal sector studies
- Macroeconomic analysis
- Economic impact studies
- Sectoral economic development
- Entrepreneurial analysis
- International trade
- Regional analysis and subregional growth
- Empirical and case studies
- Gambling research
- Poverty and distributional issues
- Labour and employment
- Manufacturing development
Responsibilities
- Management of the Economic Research Division
- Liaison with BMR members
- Liaison with press and public media
- Networking with academic fraternity South Africa and international
- Presentation of papers Local conferences and forums
- Presentation of papers International conferences
- Lecturing on marketing research subjects
- Personnel management
- Execution of commissioned research projects (often exceeding R1 million per annum)
- Preparation of tenders for external clients
- Project management to ensure the execution of projects within budgetary limits
- Financial management and budgetary control
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