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Bureau of Market Research

Prof DH Tustin

Prof DH TustinExecutive Research Director
Bureau of Market Research

Prof Tustin is currently the Executive Research Director of the Bureau of Market Research (BMR) at the University of South Africa.† He started his career at the BMR in 1996 as researcher and was appointed as head of the unit in 2007.† During his research career at Unisa he received the Unisa Principalís Prize for research, the Unisa Council Award for excellence in overall job performance in 2005 and the Executive Deanís Achievers Award in 2010.†

Besides heading the BMR, Prof Tustin is also responsible for the management of the Behavioural and Communications Research Division of the BMR, management and administration of commissioned research projects, lecturing of under- and post-graduate research students and presenting of research workshops to public and private sector institutions/companies.

During his academic and research career at Unisa, Prof Tustin has produced a wealth of research products.† He is chief editor of the textbook entitled Marketing Research Ė A South African Perspective.† Since 2000, Prof Tustin has also authored 12 scientific articles and presented 58 local and international research papers.† Furthermore, he compiled 48 commissioned, 38 basic and 47 institutional (Unisa) research publications (133 research reports since 1996).† He also lectures Business and Marketing Research modules at postgraduate level at Unisa.† Prof Tustin served as the chairman of the SAMRA Pretoria branch from 2005-2007.† He currently serves the Management and Executive Management Committees on the College of Economic and Management Sciences at Unisa as well as the BMR Board of Control.† He chairs the BMR Research and Publications Committee, serves on several BMR Divisional Projects Committees and several editorial boards/panels of scientific journals.† He recently was appointed on the editorial board of International Journal of Consumerism.

Prof Tustinís research subject fields include consumer behaviour research, customer service function studies, company behavioural and reputation research, youth media usage and behaviour studies, marketing communication research, macroeconomic and retail sales forecasting, macroeconomic impact studies, SMME and entrepreneurial development and marketing research, local government service performance assessments, brand preference studies, customer satisfaction studies, service performance studies, education programme impact and evaluation studies, social responsibility studies, SMME taxation skills studies, brand audit studies, corporate social responsibility and ethical consumerism studies, organisation development studies:† climate and staff morale studies, sustainable environmental practice studies, diversity studies, ODL studies and student registration studies.

His research network spans across different economic sectors.† Companies for which he conducted research include, among others, various BMR research syndicate sponsor syndicate members (70) operating across industry as well as the World Bank, Transnet, Absa Bank, Standard Bank, Nedbank, Development Bank of SA, Old Mutual, British American Tobacco, Massmart, Pioneer Foods, Tiger Brands, Coca Cola, Vodacom, Film and Publications Board, Nestle, SABC, Edcon, Clover, Department of Labour, Productivity SA (NPI), Kutu Consulting, Telkom, South African Rail Commuter Corporation (SARCC), Wholesale and Retail Sector Education and Training Authority, City of Johannesburg Metropolitan Municipal Council, City of Tshwane Metropolitan Municipal Council, eThekwini (Durban) Metropolitan Municipal Council, Ekurhuleni Metropolitan Municipal Council, South African Revenue Service (SARS) and Unisa.