Products

Research and consultation

Commissioned research

Moddeling (input-output analysis)
Customer satisfaction studies
Labour market analysis
Investment climate studies
Local economic development studies
International economic relations research
Impact studies
Market potentials
Poverty surveys
National and regional economic research
Data analysis

Syndicate research

Economic research
Small, medium and micro-enterprise studies
Informal sector studies
Demographic research
Personal and household income studies
Household expenditure studies
Consumer and business behavioural studies
Communication and brand studies

Surveys

The BMR is well equipped to conduct empirical and opinion surveys on a wide spectrum of topics ranging from household income and expenditure to development prospects, business opportunities, market size, etc. The spatial coverage of these surveys varies from microsurveys in small urban or rural areas to nation-wide surveys across Southern Africa. Past and present Unisa students, loyal to their alma mater, found in virtually every village present an ideal network for primary data collection.

CATI

The BMR has its own state-of-the-art Computer Aided Telephonic Interview (CATI) system which are used to conduct interviewer administrated interviews with households, businesses and Unisa staff/students.

Training

The BMR assists the Department of Business Management of Unisa in presenting a Postgraduate Diploma in Marketing Management.

The Fritz Rädel library

The Fritz Rädel Library subscribes to periodicals and journals on marketing, marketing research and advertising and purchases the latest books on marketing research and related subjects. A library list of the titles of articles and books on the latest developments in the mentioned fields as well as a list of Internet addresses for personal research on the Web, is sent to members on an annual basis.

Research textbook

Marketing research in practice (737 pages).

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