International Retail and Marketing Review
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Contents: International Retail and Marketing Review 2012 Volume 8 Issue 1 (Articles are available in PDF format. Note that Adobe Acrobat Reader is required to read PDF files. You can download the Windows 95/98/2000/2007 version of this program directly from Adobe.)
Editorial Prof. M.C. Cant (PDF)
International Research Articles
- Does distance still matter? Geographic proximity and new product development
S. Ganesan, A.J. Malter & A. Rindfleisch (PDF)
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Niche wine marketing in New Zealand - some empirical results P.Woodfield & P.Nel ( PDF)
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Do satisfied customers buy more? Examining moderating influences in a retailing context K. Seiders, G.B. Voss, D. Grewal & A.L. Godfrey ( PDF)
Domestic Research Articles
- Market segmentation of the consumer market in South Africa
J.H. Martins (PDF)
- The relationship between consumer knowledge and gender in selecting grocery items
M.L. van Scheers (PDF)
Reviews/Opinions
- The development of teh retail environment in South Africa
M. Hirsch (PDF)
- No bullshit social media: The all business, no-hype guide to social media marketing
B.E. Stiehler (PDF)
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