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International Retail and Marketing Review

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Contents:  International Retail and Marketing Review 2012 Volume 8 Issue 1
(Articles are available in PDF format. Note that Adobe Acrobat Reader is required to read PDF files. You can download the Windows 95/98/2000/2007 version of this program directly from Adobe.)

Editorial
Prof. M.C. Cant (PDF)

International Research Articles

  • Does distance still matter? Geographic proximity and new product development
    S. Ganesan, A.J. Malter & A. Rindfleisch (PDF)
  • Niche wine marketing in New Zealand - some empirical results
    P.Woodfield & P.Nel (PDF)
  • Do satisfied customers buy more? Examining moderating influences in a retailing context 
    K. Seiders, G.B. Voss, D. Grewal & A.L. Godfrey (PDF)

Domestic Research Articles

  • Market segmentation of the consumer market in South Africa
    J.H. Martins (PDF)
  • The relationship between consumer knowledge and gender in selecting grocery items 
    M.L. van Scheers (PDF)

 Reviews/Opinions

  • The development of teh retail environment in South Africa
    M. Hirsch (PDF)
  • No bullshit social media: The all business, no-hype guide to social media marketing
    B.E. Stiehler (PDF)