The Bureau of Market Research (BMR) was founded by the University of South Africa (Unisa) as a research institute in 1960. Since its inception the BMR has been involved in socioeconomic research and investigations and maintains a database in a variety of fields. The BMR’s basic market research is classified into four research divisions namely:
This basic market research is funded mainly by contributions from Unisa and companies and institutions who subscribe to the BMR’s research as members. Members are entitled to free research reports as well as services from the BMR’s library and statistical clearinghouse. Commissioned research, which is done on request and focuses on a specific need defined by a client, is becoming increasingly popular.